Photography of the ALLMTN Special Edition e-mountain bike to celebrate the 10th anniversary of the AllMtn model.

 Developed by Dept agency in collaboration with film production agency Eyeforce. Director Jerom Fischer wrote the script and visual concept of the video and translated the briefing for the campaign into a visual interplay between nature, the e-mountain bike and a triangular tunnel of light. The custom triangular light installation was designed in collaboration with Lumus Instruments, which is based on the logo of the eMTB brand.