100 hours. Roughly how long it takes to break in your regular pair of boots.

A campaign that focuses on the first 100 hours of a pair of ECCO Heritage Boots, to show they’re made to be enjoyed right out of the box. We followed four talents during these 100 hours who share with us their unique passions; one of them being a mixed media artist James Chiew, a wildlife photographer Lana Tannir, a chef Jos Timmer, and a co-founder of a motorcycle workshop Arjan Van den Boom.

Agency: Emakina
Production: Eyeforce